Superbuy Finds Spreadsheet
Since its inception in 1906, New Balance has been synonymous with quality, innovation, and a commitment to delivering unparalleled comfort. Founded by William J. Riley in Boston, Massachusetts, the brand initially focused on crafting arch supports designed to improve shoe fit. Over the decades, New Balance has evolved into a global leader in athletic footwear and apparel, known for its dedication to both performance and style.
William J. Riley's vision was simple yet revolutionary: to create products that enhance the natural movement of the human foot. Inspired by the three-point stance of a chicken's foot, he developed the first arch support, which laid the foundation for the brand's future innovations. By the 1930s, New Balance had transitioned from arch supports to producing custom-made running shoes, a move that set the stage for its entry into the world of athletics.
The 1970s marked a turning point for New Balance. The brand introduced the now-iconic "Trackster," the first running shoe available in multiple widths. This innovation catered to a diverse range of foot shapes, ensuring a better fit for everyone. The Trackster gained popularity among athletes and fitness enthusiasts, solidifying New Balance's reputation as a pioneer in the athletic footwear industry.
One of the defining characteristics of New Balance is its unwavering commitment to quality. Unlike many competitors, the brand continues to manufacture a significant portion of its products in the United States and the United Kingdom. This dedication to craftsmanship ensures that every pair of New Balance shoes meets the highest standards of durability and performance.
New Balance has consistently pushed the boundaries of innovation. From advanced cushioning technologies like Fresh Foam and FuelCell to lightweight materials that enhance speed and agility, the brand continuously invests in research and development. These advancements have made New Balance a top choice for professional athletes, marathon runners, and everyday fitness enthusiasts alike.
While staying true to its heritage, New Balance has successfully adapted to modern trends, offering a diverse range of styles that appeal to both athletic and casual wearers. Collaborations with designers and celebrities have further elevated the brand's status, making it a favorite in the fashion world as well. The classic 990 series, for instance, has become a timeless symbol of both performance and style.
Today, New Balance remains dedicated to its core values of innovation, quality, and comfort. As the brand continues to grow, it stays committed to empowering athletes and individuals to achieve their best, whether on the track, in the gym, or on the streets. With over a century of expertise, New Balance is more than just a footwear brand—it's a legacy of excellence that continues to inspire and innovate.