Superbuy Finds Spreadsheet
Since its inception in 1906, New Balance has been a pioneer in the footwear industry, known for its commitment to quality, comfort, and innovation. Founded by William J. Riley in Boston, Massachusetts, the brand initially specialized in arch supports and orthopedic shoes, catering to individuals who required extra support for their feet.
In the early 20th century, New Balance began to expand its product line, focusing on athletic footwear. The brand gained prominence in the 1970s when it introduced the now-iconic "Trackster" running shoe, which featured a ripple sole for better traction and a wide range of widths to accommodate different foot shapes. This innovative approach quickly made New Balance a favorite among runners and athletes.
Unlike many other footwear brands that outsource production overseas, New Balance has maintained a significant portion of its manufacturing in the United States. The brand is proud of its "Made in USA" line, which represents its dedication to craftsmanship and quality. Each pair of shoes is meticulously crafted to ensure durability and comfort, earning the trust of millions of customers worldwide.
In recent years, New Balance has also taken significant steps towards sustainability and social responsibility. The brand is committed to reducing its environmental footprint by using more eco-friendly materials and processes. Additionally, New Balance actively supports various community initiatives, promoting health, wellness, and social equity through partnerships and philanthropic efforts.
New Balance continues to lead the way in footwear innovation, constantly developing new technologies to enhance comfort and performance. From the advanced cushioning of their Fresh Foam technology to the stability provided by their T-Beam systems, New Balance ensures that every step is as comfortable as possible. The brand's dedication to innovation has solidified its position as a trusted name in both casual and athletic footwear.
Today, New Balance is a global brand, with a presence in over 120 countries. Despite its international reach, the brand remains true to its roots, offering a personal touch through its wide range of sizes and widths, ensuring that everyone can find the perfect fit. New Balance's legacy of innovation, quality, and commitment to its customers continues to drive its success in the ever-evolving world of footwear.