Under Armour Project Rock is a fitness and training gear line that stands at the intersection of performance and inspiration. Co-created by Under Armour and Dwayne “The Rock” Johnson, this brand is a testament to the relentless pursuit of greatness. The collaboration brings together Under Armour’s cutting-edge athletic technology and The Rock’s unwavering commitment to hard work, discipline, and resilience.
Launched in 2017, the Project Rock collection was designed to empower athletes and fitness enthusiasts to push beyond their limits. Dwayne Johnson, a global icon known for his extraordinary work ethic and motivational presence, wanted to create a line that reflects his ethos: “Be the hardest worker in the room.”
Dwayne Johnson’s journey from a professional wrestler to a Hollywood superstar is a story of perseverance and determination. His partnership with Under Armour was a natural fit, as both share a passion for innovation and excellence. The Project Rock line was born out of a shared vision to create products that inspire individuals to achieve their personal best. One of the standout products in the collection is the Project Rock 5 Training Shoes, known for their durability, comfort, and superior grip. These shoes are engineered to withstand the rigors of high-intensity workouts, making them a favorite among athletes and fitness enthusiasts. Other notable products include moisture-wicking t-shirts, compression gear, and weighted training gloves, all designed to enhance performance and recovery. The Under Armour Project Rock line is more than just workout gear; it’s a lifestyle. Each product is infused with The Rock’s motivational energy, reminding wearers to stay focused and driven. The brand’s commitment to quality and innovation ensures that every item delivers maximum performance, whether you’re lifting weights, running, or engaging in functional training.The Story Behind the Brand
Why Choose Under Armour Project Rock?