Early Innovations

Onitsuka's first breakthrough came in 1951 with the introduction of the Basketball Shoe, which featured a unique suede upper and rubber sole. This design laid the foundation for ASICS' reputation for creating footwear that combines performance, durability, and comfort.

By the 1960s, ASICS had expanded its product line to include running shoes. The brand gained international recognition when its shoes were worn by athletes at the 1964 Tokyo Olympics, marking the beginning of ASICS' global journey.

Technological Advancements

ASICS has always been at the forefront of sports technology. In 1980, the brand introduced the GEL cushioning system, a groundbreaking innovation that provided superior shock absorption and became a hallmark of ASICS footwear. This technology has since been incorporated into many of the brand's iconic running and training shoes.

Over the years, ASICS has continued to invest in research and development, partnering with athletes and sports scientists to create products that meet the evolving needs of athletes at all levels.

Global Expansion and Impact

Today, ASICS is a global leader in the sportswear industry, offering a wide range of products including running shoes, training gear, and apparel. The brand sponsors numerous athletes and events worldwide, reinforcing its commitment to promoting sports and active lifestyles.

ASICS' mission remains unchanged: to inspire people to achieve their best, both on and off the field. By blending cutting-edge technology with a deep understanding of human physiology, ASICS continues to empower athletes to push their boundaries and achieve greatness.

"A Sound Mind in a Sound Body" remains the guiding principle behind everything ASICS does.