Superbuy Finds Spreadsheet
Since its inception in 1906, New Balance has been a brand synonymous with quality, innovation, and a commitment to comfort. Founded by William J. Riley in Boston, Massachusetts, the company initially specialized in arch supports designed to improve shoe fit. This focus on enhancing foot comfort laid the foundation for what would become one of the most respected athletic footwear brands in the world.
In the 1930s, New Balance expanded its product line to include running shoes, marking the beginning of its journey into the athletic footwear industry. The brand gained recognition for its innovative designs, such as the introduction of the world's first running shoe with a ripple sole in 1960. This groundbreaking design provided better traction and stability, setting a new standard for running shoes. New Balance continued to innovate, introducing the Trackster in 1961, the first performance running shoe available in multiple widths, catering to a wider range of foot sizes and shapes.
New Balance has always prioritized craftsmanship and quality over mass production. Unlike many other brands, New Balance manufactures a significant portion of its shoes in the United States and the United Kingdom. This commitment to domestic manufacturing ensures higher quality control and supports local economies. The brand’s "Made in USA" and "Made in UK" lines are particularly renowned for their superior construction and attention to detail.
Throughout its history, New Balance has been at the forefront of technological advancements in footwear. The brand has consistently introduced new materials and designs to enhance performance. For example, the ENCAP and ABZORB technologies, developed by New Balance, provide superior cushioning and shock absorption, making them ideal for athletes and casual wearers alike. These innovations have helped New Balance maintain its reputation as a leader in the athletic footwear industry.
New Balance’s philosophy has always been inclusivity. The brand offers a wide range of sizes and widths, ensuring that everyone can find a shoe that fits perfectly. This dedication to accommodating diverse foot shapes and sizes has made New Balance a favorite among athletes, fitness enthusiasts, and everyday consumers. Whether you're a professional athlete or someone who enjoys a casual walk, New Balance has a shoe designed to meet your needs.
As New Balance moves forward, it continues to innovate and inspire. The brand remains committed to its core values of quality, comfort, and performance, while also embracing sustainability. Recent initiatives include using recycled materials in their products and reducing their carbon footprint. With a rich history and a promising future, New Balance is poised to remain a global leader in athletic footwear for years to come.